
Yesterday I spotted some rather nice packaging by design agency B&B. B&B are the creatives behind all things “Bear“. As well as helping them with packaging concepts, they also worked on the logo design, stationery and their website (which I find quite fun!).
I spotted these colourful nibbles while out doing the weekly “big shop” with the BF, and took a few sneaky pictures for this blog post.



Bear are dedicated to “making being healthy easy”. They produce a variety of snakes from fruit packs, granola, and fruit yo yo’s, which are rolled up fruit strips!
Bear is the brain child of personal trainer Hayley. She came up with the idea after hearing lots of people complaining about their diets and exercise patterns. If you check out the site, there is an interesting bit about how she came up with the name for Bear.
I really love the whole branding! I think the use of illustration works well and has a fresh feel to it. The packaging is also recycled, so you get a lovely feel/texture when you hold them in your hand. The brand also plays on humour too, from the leaf which covers the bears bits to the funny creatures that dance around the site. Overall it makes me want to pick their products up and try a bit of their grrrrrrrrrrrrrrub!