Posts Tagged ‘Ok Go’

13/11/2010

The fantastic OK Go do it again!

The kings of music video’s, OK Go have done it again! Their new single “Last Leaf” came out only this week and its a true masterpiece!

The video starts up with a note telling you that 2,430 pieces of toast were used to make this video. Intriguing I through to my self as I first watched the video in the
Top Left Design office. The text fades and you are introduced to an array of little characters, trees made from guitars and much more which are all animating on the surface of toast!

I couldn’t believe my eyes when I first saw it. I studied Illustration and Animation and I know that it takes a fair few frames to make a simple character walk across a piece of paper, let alone toast!

Not only do the characters walk and interact with one another but there’re  also some super close up shots, falling and growing scenes. It must have taken them some time to compose this 1 and a half minute piece of animation gold!

Take a look at the video here.

(Video by OK Go embedded from You Tube)

27/06/2010

Ok Go and their new single “End Love”

Last week I was introduced to the band Ok Go and their delightful music videos!

Robert, my boyfriend has been telling me about them for a while now and this week we huddled around my laptop and watched their videos on YouTube.

We started with their newest single “End Love” and I was blown away by the time, effort and sheer skill it took to produce. It’s a simple idea executed perfectly to music. The video uses stop motion animation (I think!) and films the band over time gliding and dancing around a park in America. I fell in love with the video and the song instantly and I can’t stop singing and thinking about it. It’s one of the those video’s you want to tell your mates about hence the reason why I am writing this blog!

The video for “This too shall pass” show the amount of planning that goes into their videos. It shows a chain reaction effect, similar to a Rube Goldberg machine. The chain reaction is constructed from everyday objects such as teleivisions, sledge hammers, a car, paint cans etc. It reminds me of Honda’s “The Cog” advert back in 2003 but this is much quirkier. It is one of the those videos you can’t take your eyes off!

And finally, before I leave you to have a gander at the video’s, here’s another great one for their single “Here it goes again”. In this one the band perform dance routines on treadmills, amazing!

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